OLYMPIC FOOTBALL
Did you like the way CBS covered the 1994 winter olympics in Lellehammer? Well CBS felt that their presentation was so good that they're going to apply the same techniques to the next football superbowl.

Here's a sample of what you're going to get:
Hello fans, here we are at Superbowl XXXX in Chicago where the Bears have won the toss, elected to receive, and the game is about to get underway. This game could not be happening in a city with a much richer background.
SPECIAL REPORT
Fifteen minutes on the history of Chicago covering Frank Lloyd Wright, Louis Sullivan, Carl Sandburg, Al Capone, Enrico Fermi, Richard J. Daley and the riots of the 1968 democratic convention, plus the Great Chicago Fire, all narrated by Paula Zahn standing in front of the Water Tower building on Michigan Avenue....
Followed by another ten minutes of shots showing Paula shopping on Michigan Avenue and interviewing a cosmetician in Marshall Field's Clock Tower Mall. A cosmetician who keeps spraying the latest Estee Lauder concoction on the wirsts of passersby, including spraying Paula every two or three minutes.
COMMERCIAL
Five minutes of commercials showing grizzly bears drinking Diet Cokes while kicking a football around some remote landfill.
Ten miinutes of Greg Gumbel's interview last week with Don Shula, Mike Ditka, Sonny Bono, Jesse Helms and Jesse Jackson where no one agreed on anything except that it "was going to be one helluva game."
Finally we see the stadium from the Goodyear Blimp and zero in on the actual game. It's the second quarter by now. The bears are ahead ten to zip. New York has the ball on their own twenty-three yardline. It's second down and seven. John Madden has just finished outlining the fine points of the
last play on his chalkboard. The Jets come out of the huddle, set up for the next play, and Boomer Esiason fades back to pass. He can't find anyone open, dances left out of the pocket, and dumps off to Brad Baxter on the flat who is immediately creamed by a Chicago linebacker. He's not getting up. "Did you see that hit? Unbelievable."
Seven replays of the tackle from four different angles.
The ref calls time out.
SPECIAL REPORT
Eight minutes of Brad's recovery from a hip injury suffered in last season's game with Miami, including actual shots of the blow that broke his hip, the surgery that followed, interviews with the surgical team at Johns Hopkins and Brad's former girl-
friend who claims: "Brad was never the same again." Also, interviews at the family ranch in Alabama where Brad's mother and brother recount the difficulties of growing a new leg and training with the ranch cattle just to get back in shape for the game. One of the cattle, incidentally is reputed to be a direct descendent of Mrs. O'Leary's cow. Brad's kindergarten and third grade teachers also assure us that Brad has "a lot of heart."
COMMERCIAL
More commercials with the grizzlys and one with Dave suited up and ready to play football but deciding to have the new bacon cheeseburger at Wendy's instead.
Greg Gumbel comes on for thirty seconds to tell us "we'll be right back with CBS's live coverage of the game."
Three car commercials without animals.
The game is now in the last two minutes of the first half and Chicago is about to try a field goal from the thirty-nine yardline, which actually makes it a fifty-four yard attempt and a record for Butler if he makes it. Chicago calls time-out before the kick, so we get:
Four minutes of Louis Aquiar trying to teach Dan Rather to kick field goals and all the fine points involved. Lots of laughs and Dan is a good sport about it, but can't seem to get the ball even close. Finally, Michael Jordan slam dunks it over the crossbars and they all walk off to join the grizzlys for a Diet Coke.
Since it's halftime by now, we get a replay of Butler missing the field goal for Chicago. I was told that halftime activities included the new Honeybears performing topless, but the television audience was treated to....
SPECIAL HALFTIME REPORT
Ten minutes of Mark McCuen at Gino's Pizzeria and Pizza Due sampling the wares and stimulating a rich debate between local pizza lovers and visitors about whether Chicago pizza is better than New York pizza.
Seven minutes of Mark and Andrea Joyce with people who slept in the parking lot last night because they wanted to be sure of getting into the game, had the best parking spots, or came from as far away as New York and couldn't find or afford better accomadations. Some just lived there all the time and felt that it was great to have guests.
The tailgate parties, beer, barbequed ribs and polish sausages were hot and heavy, and it did all seem typical Chicago. The segment covering how far some had traveled, the turnpike, and stop-offs at the Knute Rockney way-station were all a little boring but somewhat of a lead into the next special.
Twelve minutes on the history of football, narrated by Howard Cossell, including Knute Rockney's life putting South Bend on the map, out-takes from Ronald Reagan's famous movie "win one for the gipper" showing how many of the leagues best boys went off to one war or another, and several interviews with Walter Payton, Joe Namath, Gayle Sayers, John Madden, Dave Wannstedt, Dick Butkas, Alex Karas and Cathie Lee Gifford covering everything from rule and equipment changes over the years to Ditka's giving the press the bird and Joe's panty hose commercials. All punctuated by many commercials, of course.
By the time the game comes back on, the third quarter is well under way. Chicago is ahead 37 to 12, and I can't watch any more. I've got to change channels because NBC is about to begin their latest coverage of the O.J. Simpson suit against the Brown family.